![]() ![]() “It gives a way of calculating how long a climb will take so you can design a loop for specific training sessions.” Strava can also be useful in finding the best places to do intervals, he added. “I like that riders have the option to do their intervals on specific segments and climbs as part of a ride loop instead of doing repetitive repeats on a turbo.” “The segments provided me with new motivation when it was otherwise lacking.”Īs a coach, Tipper believes there are many ways Strava benefits his athletes. “It 100 per cent revolutionised my cycling, made me more accountable, more analytical, and helped me discover new routes.” he said. ![]() I contacted Tipper and asked, what makes him so emphatically supportive of Strava? If you own a £4k bike, it’s not that big a deal, or just continue using the free version without leaderboards.” It was one of his most popular tweets ever. He tweeted: “90% of cyclists I know use Strava almost every day, I’d rather be giving them £4 a month then giving it to Netflix, Amazon, Apple Music and others. Behind the scenes, the company has worked very hard to make its platform about more than just leaderboards and KOMs.Ĭoach, Ribble-Weldtite rider and Cycling Weekly columnist Jacob Tipper was one of the voices on social media supporting Strava’s new subscription structure. Above all, Strava provides opportunities for competition every time you ride your bike. It lets us peer into the cycling lives of other people and make comparisons, a double-edged sword that can be motivating but can also provoke envy and resentment. Like other forms of social media, it gives us a sense of community and connection with like-minded individuals – not to mention the addictive dopamine drip of kudos clicks, Strava’s equivalent of ‘likes’. Strava has been around since 2009 and has become deeply embedded in cycling culture, becoming a part of our everyday lives and language. Will it be enough to convince them to pay to continue?” Dowman adds: “It will be very interesting to see what happens at the end of the 60-day trial period once users have had a chance to explore all the new benefits and functions. ![]() Though Strava is offering a long trial period, it is taking away features that were previously free. Whatever the reasons, the sudden changes have left some Strava users feeling unsettled and frustrated. ![]()
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